After the formulation and prototyping of PBMs, consumer testing becomes the bridge between the development phase and market launch. The objectives are to understand how well the product aligns with consumer preferences, to identify areas for improvement in terms of flavour, texture, and overall appeal, and to gather insights into the potential market reception.

Consumer testing involves recruiting a group of participants that represent the target audience for PBM products. Sensory tests, surveys, and preference mapping are common methodologies used to collect consumer data. Product testing not only evaluates the sensory aspects of the product but also considers factors like packaging and branding.

The iterative nature of consumer testing allows for adjustments to the formulation based on direct consumer input, ensuring that the final product resonates well with the intended market. The statistical and qualitative data of consumer feedback empowers manufacturers to make informed decisions to enhance the product’s overall consumer appeal and market success.