Once desired ingredients are available for sourcing, the product development phase starts by creating a concept to detail the desired properties of the final product. Development then continues by creating a foundational formulation and developing a corresponding texturisation technique to achieve these properties. With the experiments designed, the team will source ingredients and iterate on the formulation and texturisation parameters until the specified texture profile of the end product is achieved. While texture takes precedence at this stage, consideration must be given to nutrition, organoleptic properties of the formulation, and scalability of the ingredients and process.